Viacom18, the brand new sports activities broadcast participant at the horizon, has raised objections to the closed nature of bidding of the media rights of the International Cricket Council (ICC) and has demanded that the ICC rent the BCCI version of e-public sale.
In a letter to the ICC on Friday (July 15), the Reliance-subsidized Viacom, which these days bagged the virtual rights of the IPL at a price of INR 23,758 Crore, primarily based totally its difficulty on 3 important issues - transparency and readability withinside the bidding method, safety for the broadcasters' hobby withinside the unexpected gift situations like COVID and war, and same remedy for the tv and virtual rights.
The Viacom objection comes days after Sony had raised a comparable set of factors with the arena governing body, mentioning that the gadget followed for the bidding is absolutely non-obvious and arbitrary.
Both the broadcasters have mentioned the instance of the current IPL media rights bidding performed with the aid of using the BCCI thru e-public sale, which became universally preferred for transparency. Friday (July 15) became the final day for looking for clarifications at the soft from the ICC however the Viacom letter is assumed to be unbiased of the same old set of clarifications sought.
The ICC has invited bids throughout formats - TV, virtual and consolidated -- for each 4 and 8 years and stated it'll claim the winner in September after starting the bid envelopes on August 26 in Dubai.
Elaborating the factors, Viacom has requested the ICC to make clean the premise thru which the winner of the rights can be determined if there are bids for 4 and 8 years. More exactly it desired to understand the coefficient technique to be hired to decide the better price in 4 and 8-yr stakes. It similarly cautioned that need to the e-public sale now no longer be feasible, an clear-cut gadget of closed method be hired with the monetary bids opened withinside the presence of all of the members and winner declared immediately.
Another fundamental difficulty expressed with the aid of using the agency is the Force Majeure clause withinside the ITT in order to allow the ICC to get better its cash even in an occasion of cancellations. Viacom stated the clauses need to be reconsidered in view of the common disaster withinside the gift times, be it the pandemic, war, financial downturn or different geo-political issues. The ICC need to now no longer handiest be involved approximately its pay-out alone, the letter stated.
The letter became written to Anurag Dahiya, the ICC's leader industrial officer with a plea to rethink the clauses withinside the normal hobby and spirit of the sport and its development. The ICC refused to remark mentioning, "It is in the end a be counted among the ICC and the bidders."
Dahiya had formerly defined that the ICC's can't undertake e-public sale in view of the complex nature and set of rights which might be on sale, which include the 4 and 8-yr break up for men's rights and decoupling of the women's cricket rights from the men's cricket packages.
The ICC reassets have maintained that the time had to announce the winner after the outlet of the bids is as it has to visit the Board's approval and feature indicated that the multiplier components to decide the winner among 4 and 8-yr bids can be made recognized to the members in due course.
It is likewise being talked about that the cutting-edge version is being hired throughout the wearing industry, which include with the aid of using the Premier League in England, FIFA for the World Cup football, UEFA for the Champions League and the IOC for the Olympics.